Asian Fragrance Trend Hits Paris! Pureness Shines at in-cosmetics Global

Image source: Pureness

At the globally recognized event in the beauty and cosmetics ingredients industry—in-cosmetics Global 2026 in Paris, France—Asian fragrances emerged as a key highlight of this year’s exhibition.

Pureness International, a natural essential oil supplier from Taiwan, showcased its strong expertise in Asian botanical development and stood out throughout the three-day event. The company not only successfully connected with leading global R&D experts, but also secured over 200 high-quality business leads, demonstrating the growing competitiveness of Asian fragrances in the global market.

Image source: Pureness

在本次展會中,樸真國際位於 Hall 7 的展位(2J136、2K139)吸引了大量來自歐美、亞洲及拉美地區的採購決策者。現場觀察發現,國際市場對於具備「亞洲意象」的氣味展現出前所未有的濃厚興趣,其中「日本柚子(Yuzu)」精油憑藉其清新、層次豐富的柑橘療癒感,詢問度高居榜首,成為全場最受矚目的明星原料。

除了日本柚子外,具備東方韻味的特色原料亦是買家洽詢的熱點:

  • 台灣紅檜:其獨特的溫潤木質調森林氣息,深受追求放鬆感與天然護膚趨勢的品牌青睞 。
  • 小花茉莉與桂花:展現了極具層次感的優雅花香,成為高端香氛與身體護理產品的熱門選擇。
Image source: Pureness

Pureness International not only showcased over 200 natural essential oil ingredients, but also emphasized its core strategy of “localized services × regional supply chain.”

Through its established Asian supply network across Indonesia, South Korea, and Japan, Pureness provides one-stop OEM/ODM solutions—from raw material sourcing and functional blend formulation to skincare product development—meeting the global demand for high-quality ingredients with compelling origin stories.

Pureness International stated, “We are witnessing scent evolve from a supplementary product element into a core medium for building deep emotional connections between brands and consumers. The success of this exhibition in Paris not only brought Asian fragrances to the global stage, but also reaffirmed Pureness’s professional expertise in natural ingredient development.”

Image source: Pureness

Pureness stated that this exhibition not only marked a key milestone in expanding into the European market, but also served as a critical platform for connecting Asian supply chains with the needs of international brands.

Moving forward, the company will continue to implement its dual-driven strategy of “ingredient supply × brand development,” strengthening global partnerships and advancing the natural fragrance industry toward higher-value growth.

Founded in 1998, Pureness International specializes in the supply of natural essential oil ingredients and the development of fragrance and skincare products, with over 20 years of experience in international trade and R&D.

The company offers more than 250 types of plant-based essential oils, along with over 50 varieties of carrier oils and hydrosols, supported by comprehensive quality documentation and ISO-certified manufacturing capabilities. Through its integrated services—from raw materials to finished products—Pureness is committed to becoming the most trusted fragrance development partner for global brands.

  • Location: 5th Floor, No. 42, Zhongming South Road, West District, Taichung City
  • Contact number: +886-4-2310-6863
  • Email: sales@pureness.asia
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